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Robert “Randy” Waring '79, a chemical engineering graduate, decided while still in college that sales and marketing interested him more than research and development. Now, as vice president of marketing for GE Capital, a subsidiary of General Electric Company with $345 billion in assets, Waring finds he still benefits from the skills he developed while studying engineering.
“Engineering teaches you a way of thinking and some great problem-solving techniques that you can use in the business world just as much as you can in the technical world,” Waring says.
Waring joined GE in 1984, working for three years in the parent company's corporate marketing group, then moving to its financial subsidiary, GE Capital. GE Capital comprises more than two dozen businesses. Waring headed marketing for the Commercial Equipment Financing business and ran several other businesses before being named vice president of marketing in August 1999.
“My role here is more of a facilitator because GE Capital is a very diverse company,” says Waring. “We play in dozens of different industries and dozens of different product niches.”
Waring, who holds an M.B.A. from University of Chicago, lives in Weston, Conn.