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Junior Kelly Russell ’04 (Brick, N.J) is creating a commercial and learning the ropes of sports advertising by working with officials of the Allentown Ambassadors baseball team this semester.
She is earning college credit for her internship with the team through Lafayette’s English department.
Russell’s internship focuses on techniques that the Ambassadors organization uses to interest local businesses in advertising with it. She works mainly with the team’s general manager, director of operations, and director of media relations.
“Since it is the off-season, the front office is more concerned with wrapping up the season and doing various marketing activities,” says Russell, a double major in English and art. “I’ve only been interning there for a couple of weeks, but so far the experience I’ve gained has been great. The director of media relations is teaching me different advertising techniques. Currently, I am in the middle of creating a commercial for the team.”
“I hope Kelly gains the real life experience she will need later on through this internship,” says Sean Aronson, director of media relations. “College is great, but unless you have that real life experience, you’ll get nowhere.”
I’m very impressed by Kelly. You never know what you’re going to get with people who start here. She’s done very well, especially considering that the end of the season is such a slow time around the office. Right now I’m trying to take her under my wing and work with her on things that interest her most, so we’ve concentrated a lot on the advertising side of things.”
“All the professors have always been great,” says Kelly of her Lafayette experience. “For example, my internship adviser, Professor Joseph Martin, walked me through what I would have to do to go about getting credit for this. I’ve never even had him for class, and he was so helpful.”