More than 100 Student Leaders Will Learn about “Marketing Success” at 9th Annual Lafayette Leadership Institute

“Marketing Success” is the theme of the ninth annual Lafayette Leadership Institute, an award-winning program in which ten alumni will help provide training to more than 100 student leaders at Marquis Hall tomorrow.

Keynote speaker Bruce Maggin ’65, a Lafayette Trustee and founding partner of the H.A.M. Media Group, will share his vision of the challenges students will face and identify leadership skills that will help them achieve personal objectives. The institute, which will run from 9 a.m.-3:30 p.m., also will include workshops, roundtable discussions, and an alumni panel presentation.

Alumni participants also will include Wynne Whitman ’86, attorney, Schenck, Price, Smith & King; Patti Price ’75, senior director, CARE Inc.; Barbara Levy ’77, Lafayette Trustee and senior vice president, Ross Stores Inc.; Jadrien Ellison ’02, coordinator, Lafayette Office of Intercultural Development; Fred Brown ’89, associate director, Lafayette Alumni Affairs; Sandy Balkin ’94, senior manager, Pfizer Management Science Group; Maurice Caldwell ’89, principal design engineer, Broadcom Corp.; Catherine Hanlon ’79, attending physician, emergency medicine, Monmouth Medical Center; and Rachel Moeller ’88,assistant director, Lafayette Career Services.

Faculty and staff also will participate, including Alan Childs, professor and head of psychology; Penny Blackwood, director of corporate and foundation relations; Jeffrey Pfaffmann, assistant professor of computer science; Char Gray, director of the Landis Community Outreach Center; Stephanie Stawicki ’04(Voorhees, N.J.), an International Affairs and Russian & East European Studies major; Julia Goldberg, assistant dean of graduate studies; June Thompson, administrative assistant in the Dean of Studies Office; Alana Gallo, assistant director of Career Services; and David C. Stifel, assistant professor of economics and business.

Maggin has held senior management positions in virtually every segment of the media and communications industries, and has played an important role in creating businesses that have expanded information and entertainment alternatives for consumers worldwide. Lifetime and ESPN are among the businesses he helped develop. He is founding partner of H.A.M. Media Group, an international investment and advisory firm.

After earning his JD/MBA degree at Cornell, Maggin began his career at ABC. At the time, TV viewing was effectively limited to three commercial networks, with few homes wired for cable, no VCRs, no direct-to-home satellite service, and no personal computers. Over the course of the next 35 years, Maggin helped develop a wide array of businesses that accelerated the growth of the Internet, home video, video on-demand, video gaming, and other emerging platforms.

More recently, Maggin has focused his attention on the development of international broadcasting opportunities. Among his current activities is an ownership interest in a leading Russian commercial television network, CTC. He is also a director of Central European Media Enterprises, a company that controls the leading television networks in four Central and Eastern European countries. Maggin also serves on the board of directors of the apparel company Phillips-Van Heusen, best known for its consumer brands Van Heusen, Izod, Arrow, Geoffrey Beene, Bass, and Calvin Klein.

Maggin attributes much of his success to the leadership skills he developed during his college years. He was business manager of the Melange (yearbook), host of his own radio show, an officer of his fraternity, and a member of the baseball team. He is also the parent of Daniel Maggin ’02.

Sponsored by the Office of Student Life Programs, Lafayette Leadership Institute is made possible by the Class of ’68 Leadership Fund. For more information, contact the Office of Student Life Programs at 610-330-5337.

Backgrounds of Alumni Panel members
Sandy D. Balkin ’94
Balkin is a senior manager with Pfizer’s Management Science Group, where he provides quantitative business support to marketing, finance, manufacturing, sales, and business development. Prior to joining Pfizer, he was a senior consultant with the Quantitative Economics and Statistics Group at Ernst & Young LLP. He received a Ph.D. in business administration and a Masters of Arts in statistics from Penn State after earning a dual degree with honors in mathematics-economics and music from Lafayette.Balkin is also an adjunct associate professor of statistics at New York University and is formerly an associate editor for the International Journal of Forecasting.

Maurice D. Caldwell ’89
Caldwell received a degree in electrical engineering at Lafayette and an M.S. electrical engineering degree from Lehigh University in 1992. He is principal design engineer for the Broadcom Corporation, where he designs microchips for 10-Gigabit Ethernet applications. Prior to joining Broadcom four years ago, he was a member of the technical staff for the David Sarnoff Research Center for eight years, where he designed chips for digital video and audio applications; he also served as director of the Minorities in Engineering Program, aimed at introducing engineering to under-represented high school students. He is the author/co-author of six U.S. patents. At Lafayette, Caldwell played four years of varsity football.

Catherine A. Hanlon ’79
Hanlon graduated from Lafayette a B.S. biology degree and lettered in women’s basketball and lacrosse, serving as captain of the lacrosse team as a senior. She received an M.D. from Hahnemann University in 1983 and, after post graduate work, entered the U.S. Air Force as an aerospace medicine specialist, studying altitude physiology, flying high performance aircraft, and coordinating helicopter search and rescue missions. After returning to civilian life, Catherine obtained dual boards in internal medicine and emergency medicine, and practices emergency medicine full time. Combining her medical and athletic backgrounds, she recently became one of fewer than 50 physicians in the U.S. cross-credentialed as a strength and conditioning specialist. Hanlon has served as an expedition and wilderness medicine consultant, with trips to the Amazon and Antarctica. Her hobbies include skiing, travel, strength training, and writing and lecturing on health-related topics.

Barbara Levy ’77
Levy has had a long career in retail and retail management.After graduation, she went directly into the Macy’s training program in its Bamberger’s subsidiary. She held a variety of positions in Bamberger’s between 1977 and 1993 in both the buying line and store line. In 1990 she was promoted tosenior vice president and general merchandising manager for accessories in the merged Macy’s New York. In 1993, Levy left 16 years of Macy’s behind for Ross and off-price retail. She was appointed senior vice president and general merchandising manager of missy and special size sportswear, juniors, and children’s wear, with buyers and managers in New York and California. She is responsible for over $1 billion of the store’s sales. She also sits on the Executive Committee of the company. When not immersed in work, she devotes her personal time to her family, travel, her Jewish temple, philanthropic work, andLafayette, where she has served on the Board of Trustees since 1998.She has also served on Lafayette Leadership Council, has chaired various class reunions, served as an Alumni Representative, and is a member of Council of Lafayette Women.Levy lives in Holmdel, N.J., with her husband Joe Hollander and daughters Rachel and Alyssa.

Patricia A. Price ’75
Price is a College Hill native, but has spent more than one-third of her life away from her hometown. She says that her sense of adventure — and early lack of direction — led to a seven-year, multi-state, multi-college undergraduate education. Since earning a master’s degree in the early 1980s, she has been a fundraiser and administrator in higher education and non-profit human service organizations, including two stints totaling 11 years in Lafayette’s Development Office. While working for the Women’s Bureau in Kingston, Jamaica (1989-1990), she became an advocate for basic education and skills training to combat poverty. Since 1997, Patti has been with CARE, one of the oldest and most respected international humanitarian relief and development organizations. Her work has taken her to Haiti, Africa, and South America. Based in New York City, she travels the northeast sharing CARE’s mission and promoting private support. She lives on College Hill with her husband and three children and serves the community on various boards and committees.

Wynne Whitman ’86
Whitman, the immediate past president of Lafayette’s Alumni Association, is an attorney with Schenck, Price, Smith & King, LLP in Morristown, N.J., specializing in taxes, trusts, and estates. In addition to volunteering for Lafayette, Whitman fulfills her dreams with travel and writing. After ghostwriting two books for a celebrity, she joined forces with her sister, Stacy, to write Shacking Up – The Smart Girl’s Guide to Living in Sin Without Getting Burned(Broadway Books 2003).