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This summer, Anne Kaplan ’15 (New York, N.Y.) got a good look at her future by exploring global mass media during a 10-week internship at MTV/Viacom in New York City.
Peter Lops ’91 and Anne Kaplan ’15 in New York City
“Learning about the various departments was intriguing because there are so many different facets of a television station that someone can work in,” says Kaplan, a policy studies major who hopes to work in television or marketing. “I also got to participate in checking the ratings for MTV and MTV2, learned how to calculate and interpret ratings and other metrics, as well as created summary reports of the industry’s notable programming.”
Kaplan’s internship directly relates to her work in the classroom. For her senior honors thesis she is doing market research and writing a strategic plan for Lafayette College television under Mark Crain, Simon Professor of Political Economy and chair of policy studies.
Oluwadamilare Oyefeso ’15 (Corona, N.Y.), a government & law and film & media studies double major, also interned with Viacom this summer in the company’s new consulting division, Scratch.
“Scratch’s strength lies in Millennial marketing,” she says. “Our clients wanted our help creating a strategy that would attract younger generations as both consumers and to make up their work force. I learned and grew every day of my internship.”
Film & media studies major Christopher Kelly ’16 (Rumson, N.J.) and international affairs major Andy Munoz ’15 (New York, N.Y.) also interned with MTV/Viacom this summer.
All of the internships were arranged by Peter Lops ’91, COO of content distribution and marketing with MTY/Viacom.
“Internships allow students to learn outside the classroom—to learn about an industry or field, but also to begin to learn about what they may want to do or not after graduation,” he says. “It helps them gain practical experience and prepare for the work force.”