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The ninth book by Peter Krass ’87 is a biography of Jack Daniel, the man who created America’s most famous whiskey. Blood & Whiskey: The Life and Times of Jack Daniel explores the life of the Tennessee whiskey baron.
Daniel won the Gold Medal at the 1904 St. Louis World’s Fair with his Old No. 7 Tennessee Whiskey. Today, the Jack Daniel’s brand retains powerful worldwide recognition. Krass’ previous books include Carnegie, which Barron’s described as the “definitive biography of ruthless tycoon and pioneering philanthropist Andrew Carnegie.”
An economics and business graduate, Krass has appeared on C-Span’s “Booknotes” and New York City Public Radio, among many other television and radio programs. He also served as script consultant for a BBC Scotland television program on Andrew Carnegie that aired in the winter of 2002-03.
Currently working on an American adventure in World War I, Krass lives in Hanover, N.H., with his wife and children. In addition to his biography work, Krass created a series of books on business wisdom that have sold almost 100,000 copies in English alone. Several books in the series have been translated into Chinese, Japanese, Korean, Russian, German, Dutch, and Portuguese.
Perhaps it is surprising that Krass’ favorite professor was Ed Kerns, Clapp Professor of Art.
“The art department was a place where you always felt comfortable, could be creative and take chances, and taking chances is everything in the arts, whether it be painting or writing,” Krass says. “I visited the campus with Ed Kerns almost two years ago and was impressed by what the art department has accomplished with the new building. It made me want to come back again.”