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Chris Ruebeck, assistant professor of economics and business, will make a presentation on “Virtual Corporate Reality” 12:15 p.m. Thursday in Skillman Library room 217.

Free and open to the public, the talk is the first presentation on 2001 Integrating Computing into the Curriculum grants.

This semester, students in Ruebeck’s Industrial Organization (Economics 331) class have been competing for profits in two virtual industries. A simulator program allows them to consider possible pricing and product location scenarios. They use this information to investigate how the decisions made by their firm and other firms affect current and future profits. The experience helps the students understand the underlying theories of demand, industry structure, firm strategy, and Nash equilibrium.

Ruebeck earned a bachelor’s degree in electrical engineering from Purdue University in 1986, a master’s degree in electrical engineering from Stanford University in 1988, and a master’s and Ph.D. in economics from Johns Hopkins University in 1995 and 2000, respectively.

His current econometric subjects include the hard disk drive industry, Pennsylvania Grade crude oil prices, learning behavior in strategic games, and the economic effects of handedness. He also is pursuing theoretical studies of imitation dynamics in repeated games.

Integrating Computing into the Curriculum grants are administered by the Computing Services Advisory Committee. To learn more about the grant, contact Bob Duncan, systems librarian, at or x5156.

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