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When she was a student at Lafayette, Jeannine Fallon Anckaitis '93 quickly learned that the business major she'd chosen wasn't for her. A public relations externship with Mark Staples '67 at the former Genesis Communications in Plymouth Meeting, Pa., helped her find a new goal.

“It really set me on my path,” she says, explaining that she switched her major to English and focused on a career in public relations.

In January, Anckaitis, now director of public information at Edmunds.com in Santa Monica, Calif., found herself helping to set Paulo Coelho '03 on his career path.

“This externship definitely influenced me,” says Coelho, a double major in international affairs and economics and business from Whippany, N.J.

Coelho spent three days watching Anckaitis and other employees on the job at Edmunds.com, an Internet site that provides pricing and other information to automotive consumers. Among those employees were the firm's director of retail product marketing, manager of site analysis, human resources manager, a controller/accountant, and director of aftersales data.

Coelho also wrote a press release about a new company service, gathered media highlights to place online, went through a mock interview with a human resources coordinator, and sat in on a telephone interview between the company president and a reporter from The Green Bay Gazette, a Gannett newspaper in Wisconsin.

“Meeting with the different people in the company, I got a good idea of their respective fields,” Coelho says. “More importantly, I learned their personal stories. They gave me a lot of advice on how to adapt to the business world.”

Anckaitis, who has hosted other externs at Edmunds and in her former job at Volvo in Rockleigh, N.J., says she's glad to give them the kind of help she received from Staples more than a decade ago.

“It's a way for me to give back,” she says. “I'm also intrigued hearing from the students. It's always is fascinating to hear their perspective on life at Lafayette. And it's reassuring to see how bright the Lafayette students are.”

Anckaitis adds that she was especially impressed with Coelho, who, in addition to sending her a prompt and well-written thank-you note, gave her a gift certificate to a restaurant where she took him to dinner.

“In the adult world, we show appreciation with those kinds of tokens, but I've never had a student do that,” Anckaitis says.

Coelho, who is captain of Lafayette's men's varsity soccer team, says that dinner gave him the chance to talk to Anckaitis' husband, Todd Anckaitis '95, about his experience switching from a banking career to a new life as a women's soccer coach and student in an elite coaching graduate program at Smith College.

“I'm looking at going into many fields,” Coelho says, explaining that he's considering sports management — along with foreign diplomacy and media relations in the entertainment business.

Anckaitis says she's glad Coelho had the chance to see that he can do many things in his career beyond what his degrees suggest.

“It's important to do something that will help you learn, but it's not something that you need to focus solely on,” she says. “I think it's absolutely critical for students to have real-world work experience.”

Jeannine Fallon Anckaitis 1993

Jeannine Fallon Anckaitis '93, director of public information at Edmunds.com, works in the California sunshine with Paulo Coelho '03.

Categorized in: Alumni Profiles