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Thomas L. Greenbaum ’64, president and founder of the market-research firm Groups Plus, Wilton, Conn., is a nationally recognized authority in the field of qualitative research and has written critically acclaimed books on the subject. “I had a wonderful experience at Lafayette and have remained close with the college and my fraternity brothers. And I met my wife, a graduate of Cedar Crest, while I was there,” he says. “I just want to keep learning. I spend a tremendous amount of time taking courses, mostly on tape, on World War II and other topics. I’d rather do this than vacation in Florida.”