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Jacquelyn Molendyke ’10 (West Chester, Pa.) and other students in the graphic design course taught by Lew Minter, director of the art department’s media lab, recently had the chance to use their design abilities to help the College’s new sustainability initiative.
Each of the students designed an environmentally-themed logo for a contest hosted by Hannah Stewart-Gambino, dean of the College. Molendyke’s winning logo will be printed on reusable water bottles that will be distributed to each incoming class beginning with the Class of 2012, as well as the print and web materials for Class of 2012 Orientation.
“The College has pledged to gain an understanding of our carbon footprint and begin the process of instituting the personal and institutional changes necessary to become better stewards of our resources,” says Stewart-Gambino. “This is only one of the first steps, but it is a step that will be followed by many more.”
The water bottle project sprang specifically from the report from last year’s Technology Clinic, which was comprised of students who spent the past year researching how the College can better incorporate green practices.
The winning logo was chosen by the Orientation Steering Committee, comprised of faculty and staff from the Dean of the College and Student Life offices, with input from art professors and Public Information Office staff.
“The elements of the winning design that appealed broadly to the members of the committee, as well as the College designers, were the use of clean lines, a ‘youthful’ feel, a clear message about the values that we hold as a community, and the subtle reference to the Leopards – signifying the pride of the Lafayette community,” explains Steward-Gambino.
“The class as a whole created thorough, well thought-out designs, which made the selection by the committee very difficult,” Minter adds. “The students all felt a real connection to the project in great part to how Dean Stewart-Gambino explained it to them. Basically, her position was that this is something for the entire student body, not just incoming freshmen and she felt that because of that, the input from students in the design process was of the utmost importance and would yield the best results.”