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In the second part of a two-part series in Forbes on ways to improve college admissions, Ed Devine, west coast regional director of admissions, discusses a specific kind of admissions messaging: return on Investment (ROI). 

“Devine suggests that college admission move away from a singular focus on outcomes and ROI.  He says, ‘I remember when college consultants came on strong with a college’s need to tout the outcomes of their graduates. The idea of parading successful alumni out in all our brochures, web pages, and presentations was the rage. A few years of this led into the ROI craze that, of course, led to ranking based on any type of ROI. While the outcomes are great to note, it subverts the idea of the four-year journey. Students feel all kinds of pressure in this search, trying to nail down a profession adds to this anxiety. I think they see our successful alum and think ‘I don’t even know what I want to be.’ Their four-year journey of self-discovery, in other words, is sullied by the concept of directing them towards a predicted future. Knowing that a school will prepare them for the future is what we mean to relay in our messaging, but it is the accumulation of experience in their four-year journey that will lead to happy-success.’”

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