Feb 3, 2020
Expert Commentary: The Power of Adorable
Prof. Steven Swidler is featured in a Philadelphia Inquirer story about how certain word choices can increase property value.
Prof. Steven Swidler is featured in a Philadelphia Inquirer story about how certain word choices can increase property value.
Researchers found that when real estate agents included "adorable" in property listings, it added considerable value to the house.
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